Dented Goonz Pop-up on Melrose

The "Dented Goonz" pop-up, creative brainchild of artists GoatCloak and Dentinmyhead, showcased a unique blend of physical and digital collectibles for everyone to enjoy. A special thanks to Jarritos for sponsoring the event and keeping everyone refreshed.

Visitors enjoyed early access to exclusive collaboration apparel not yet released online. Alongside the threads, 60 signed and framed sketches of Dented Goonz traits were up for grabs – a tangible reminder of where the journey began. Fun fact: Goonz artist Sean Morgan signed under his new moniker, "GoatCloak," for the first time!

While browsing, attendees could challenge one another to the Dented Goonz "Mood Swings" card game or simply vibe with fellow enthusiasts and the creatives behind the Goonz and Dented Feels brands.

The checkout experience was spiced up with on-site customization, where guests chose patches to heat press onto their apparel (within reason).

To end the event, music artist Arden Jones gave an intimate, live performance with his ukulele.

And let's not forget the event-exclusive digital collectible claimable by tapping mobile devices on the IYK puck.

Watch the recap here: